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Archive for the ‘Social Media’ Category

Special Report: Future Customer Service – The Rise of the Social Customer

Posted in Social Media, White Papers, tagged , on February 4, 2012 | Leave a Comment »

Dr. Andrew Currah, Social Media Leadership Forum, in conjunction with Natalie Cowen, Head of Brand and Communications at first direct, has just release a excellent report, “Future Customer Service: The Rise of the Social Customer.” The report looks into the role playedby social media within the evolving landscape of customer service.While commissioned by first direct, it [...]

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Social Media Finally Gets Paying Customers

Posted in Business Model Generation, Social Media, Social Networking, tagged , , on February 1, 2012 | Leave a Comment »

While these are powerful statistics that speak for themselves, Alexia Nielsen, Social Media, has written a great article that briefly highlights there meaning of this Pew Internet study. The bottom line is: – 65% of online adults use social networking sites, and most describe their experiences in positive terms. - Two-thirds of adult internet users (65%) now [...]

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Social Media: Emergence of Real Value

Posted in Social Media, tagged , , , , on January 2, 2012 | Leave a Comment »

Social media adoption has seen an exponential growth over the past few years.  YouTube is now the second-largest search engine on the Web; 50 percent of its 300 million users visit the site at least once a week.  Facebook usage is up 40 percent over 2010, with 65 million users accessing their pages through mobile [...]

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The Complete Idiot’s Guide to Crowdsourcing

Posted in Book, Review, Social Media, tagged on September 29, 2011 | Leave a Comment »

Aliza Sherman has an excellent new book on the dynamics of crowdsourcing, The Complete Idot’s GUide to Crowding. While I have never been crazy about “Idiot” guides to anything, this book is far from a guide on an idiot would use. As Sherman points out, crowdsourcing leverages social networking ecosystems and tools, as Facebook and Twitter, [...]

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FIELD NOTE: The Enterprise Social Media Adoption Path – The Missing Phase

Posted in Field Note, Social Media, Social Networking, tagged on April 4, 2011 | Leave a Comment »

Just reviewing John Bells article “The Enterprise Social Media Adoption Path” with a client. While mostly correct (Phase 1 -4), I noted that he was missing the last, possibly most important phase. That phase is the Optimization Phase. While I will be writing on this, and the other phases, in more detail over the next [...]

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How to be successful with Social Media – Preliminary Findings

Posted in Social Media, tagged , , on March 31, 2011 | Leave a Comment »

By their nature, social media programs do not achieve the business result expected from other IT and marketing programs. The primary reason is because we lack the ability to control the social network (customers, partners, doctors, lawyers, etc.) and have limited meaningful social media metrics. Significant research has been conducted in this area (see Social [...]

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Drive Revenue Through Social Media – Show Me the Money!

Posted in Social Media, tagged on February 8, 2011 | Leave a Comment »

  I was working with a colleague this week, helping them think through their social media strategy. While you can never truly capture the entire context of the discussion, here are a few points I thought where notable enough to share: 1. A social media strategy needs to have a purpose and, for me, that [...]

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Social Influence – Current Day Jedi Mind Tricks

Posted in Social Media, Social Networking, tagged , on February 3, 2011 | Leave a Comment »

Social influence is an emergent behavior that occurs when an “individual’s thoughts, feelings or actions are affected by other people.” In essence, it describes the psychological needs that lead us to conform to the expectations of others. One of the principle pioneers in this area is Dr. Robert Cialdini, who explored social influence in his text [...]

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Social Media ROI: Socialnomics

Posted in Social Media, tagged , , on January 27, 2011 | Leave a Comment »

CFO

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Social Media Spending Increasing To Create Top line Revenue

Posted in Innovation, Social Media, tagged , , , on November 17, 2010 | Leave a Comment »

Understanding how other companies respond uncertain economic conditions might not immediately help in dealing with day-to-day activities, but contextual benchmarking does help elevate the fear that one might be going it alone. A recent study conducted by Duke University and the American Marketing Association, documented the rise of hiring, budgets, and social media spend over next year, is [...]

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